Color, as an important quality of objects, can alter individuals’ emotions and influence automobile selection and sales. A review of previous research literature indicates that color affects human life unconsciously and through cultural factors. This study compared that ratios of vehicle colors manufactured in United States in 2005 and 2006 with similar vehicles at Iran-Khodro in the same period. Results showed that although silver is the most manufactured vehicle color in both countries; its production ratio is significantly higher in Iran. More blue, black, red and beige vehicles were manufactured in the U. S. A than in Iran While Iran manufactured more green and grey vehicles than the U. S. A. The results are discussed based on cultural and psychological differences plus economic limitations.

Attention was paid to color as the most important element in the realm of perceptible world in the human life from ancient times ,that charmed his spirit and is basically the cause of decorating world and demonstrates the might of worlds skillful painter. Nowadays , as many of literary and artistic prominent of the world opinion , color is the most important element in appearing artistic creativity . since a poem is the selection of words , or in concise form , it is a kind of drawing with words , the selection of colors can not be ineffective in a poets artistic activity spectrum . In fact , the conscious or unconscious selection of any color by a poet , reveals his attitude towards the universe and its phenomena. Paying attention to the frequency of the color-related word in any poets works , can make us aware of the poets manners and his moral characteristics , and the underlying layers of his theology . in this essay , by considering the lexical frequency of words, through a more scientific method , we have tried to find some new points about S.Sepehris manners and his features

Criticism is judging the merits and demerits of something and showing its weaknesses and strengths. Textbook evaluation, as a small step in learning and teaching process, can help teachers and learners find books that suit their needs and likes. In the present article, the book ‘ Educational Psychology’ (the 13th global edition) authored by Anita Woolfolk (2016) is reviewed and evaluated. This is a qualitative evaluation based on the writer’ s experience in teaching this source in postgraduate classes for several years. To do so, the formal characteristics and the content of the book and the degree of its success in fulfilling the objectives, which are mentioned in the introduction of the book, are examined. Although this book, like any other book, is not flawless, it can surely be recommended to those who are interested in the learning-teaching process. It is hoped that, via this article, this book would be read and used by more people in the scientific community of Iran.

Introduction: Environment color design includes all surfaces and interior furniture from the light and color to the feature and internal atmosphere, aesthetics and efficiency. Color design can play a role in the treatment procedure andefficiency. Considering that there is not a general and simple basis for environment color design, this essay states some principles to help complete color design in order to address most queries. If environment color design is produced carefully and through plans, it can develop the sense of health in medical facilities where patients are hospitalized for long terms. To get reasonable conditions in hospitals, we need tobenefit from all current knowledge.Conclusion: Color design has a direct effect on people’ s spirits. Bright, subtle, and soft colors should be used and somber and saturated colors should be avoided. It seems necessary to use the combination of color with appropriate lights for all hospital’ s clients to orient themselves and find directions. This is especially important in the elderly patients who are a major part of hospital population and are hospitalized for long- term periods. The disabled and those with mental problems feel extremely in danger when surrounded within a closed space with strong colors, like orange and red. For children and teenagers, good lighting and color design can make a less organization - like and more pleasant and interesting place. For hospital staffs, proper color design and lighting can create a suitable environment to work effectively with delighted Spirit.

The aim of this study was to investigate the factors affecting the definition of the marketing of color psychology on the architecture of physical and fitness clubs in Mashhad. The research method is a descriptive survey of which the required data were collected through a questionnaire. The questionnaire from the research background (Morton, Chang velin, 2010) was used with 24 questions in the 5 Likert option spectrums. Data were analyzed using descriptive and inferential statistics and statistically significant (P ≤ 0. 05). The results of exploratory factor analysis showed that 5 factors had the ability to identify, and in total, 65. 04% of the marketing variance explained the psychology of color. Also, due to the explained contribution of variance for each of the factors, the mental factors, psychological sensation, detection power, penetration power and color personality were the highest priority respectively. According to the analysis of the findings, the importance of marketing and customer attraction for the clubs, in particular the consideration of the psychological principles of color indicates the need to recognize the factors that influence the design of spaces and sports facilities. This review could have a positive and different impact on customer acquisition in fitness and aerobics clubs. Understanding colors and paying attention to the impact on people can be a new way of marketing and attract customers and be particularly welcomed by customers. On the other hand, advertising and creating psychological attitudes can create a peripheral color with the relaxation or attractiveness of the corresponding sports field in that club.

Colors have fundamental role in man’s emotional and spiritual characteristics. Through choosing the colors by the subjects, the psychologist can understand their spiritual-mental conditions. Max Luscher’s test is a test which can reflect the individual’s mental situation by eight functional colors. This essay, by studying the colors used in Hooshang Ebtehaj’s poetry and by the function of color in Luscher’s experiment, deals with internal spirit and conscious mind of the poet in different decades of his life. The question which, by studying the colors, comes to mind is that can the choice of the pen-name of the poet have any relationship with his unconscious mind? By studying his poetry, we can conclude that his pen-name Sayeh (shade) reminds us of the gray hue which represents his gloomy life.

The present study was designed and implemented with the aim of presenting a model for the development of color psychology in sport production companies. The present study was one of the qualitative researches, and the statistical population of the study consisted of all experts in the field of color psychology. According to the selection of snowballs, 13 people were identified as the research sample; the data collection tool being a semi-structured interview. Open, axial and selective coding was used to analyze the research data. The results showed that among the identified strategies were the appointment of specialized working groups in the field of color psychology in sports, design and determination of functional standards of color psychology in sports, holding training courses on color psychology in sports, attracting psychologists, use of color in the field of sports, creating technical knowledge in sports production companies of the society about the color interests of different groups of society, and updating the knowledge of sports production companies regarding color psychology in sports.

This research aims at investigating the proportions of color in the poems of Nizami’s Haft peykar and Dehlavi’s Hasht Behesht. Using a documentary and library method, with an emphasis on analytical psychology, the study considers both poems to be external linguistic phenomena, which reflect their inner reality like a mirror. Bahram's journey can be a symbol of the waves, which is his movement from the shore to the center and from the center to the top, which can be a symbol of the stages of development and the stages of creation, movement from time to timelessness, movement from black (time) to white (timelessness) and to reconcile and balance the dimensions of existence (black and white as a symbol of the duality of human existence). The result of the study shows that there are many stylistic similarities between the Seven Military Figures and the Eight Heavens of Amir Khosrow Dehlavi. Crystallization of the characteristics of epic warriors in the form and body of seekers through knowledge is a useful point that validates the literary, cultural and religious heritage, and analytical psychology based on Jung's views and archetype criticism method is a suitable platform that the secret and mysterious messages in the above stories that are ordered to It brings chastity and avoidance of blasphemy to the world as the final blessing and original achievement of this research.

This study explores the influence of color on the learning experiences and cognitive development of children within educational settings. Recognized as potent psychological tools, colors can markedly affect children's emotions, behaviors, and cognitive abilities. The primary objective of this research is to examine the associations between color characteristics, learning environments, and children's memory performance, with a specific emphasis on color psychology. Employing a descriptive and analytical research methodology, the study incorporates a quantitative approach. Data collection methods include questionnaires, interviews, observational studies, and extensive literature reviews. The collected data are analyzed using SPSS software, which reveals significant positive correlations between color usage, educational environments, and memory retention among children. The findings suggest that careful selection of colors can significantly enhance children's concentration, reduce levels of stress, and improve their overall memory capabilities. Warm colors, such as red and yellow, have been found to stimulate energy and creativity, while cooler tones, like blue and green, are associated with increased calmness and focus. The main conclusion drawn from this study highlights the necessity of deliberate color design in educational spaces to foster children's learning and cognitive growth. This underscores the vital role that color psychology plays in the effective design of educational environments. The study's results also provide valuable insights for architects and educators aiming to develop more effective and stimulating learning spaces for children

Problem Definition: Color, as one of the important visual elements, has been the Safavid school artists’ focus. The numerous presence of women motifs in «Tahmasap Shahnameh» shows the high status of women in this period. Therefore, utilizing Max Loescher's approach to color psychology, we can study women's clothes in «Tahmasap Shahnameh». The present research is trying to answer these questions: According to Max Loescher's «color psychology» theory, what relationship did the artist use to draw women's clothes in «Tahmasp Shahnameh»? and “Which of the cold or warm colors has the artist been more influenced by”? Objective: This research aims to identify the psychological ideas of the Safavid artist in drawing the color of women's clothes in «Tahmasp Shahnameh» based on Max Loescher's theory of color psychology. Research Method: This research is qualitative and its method is descriptive-analytical. The data collection has been done using a library-based approach and through note-taking and reading images and tables as well as data analysis. The sampling method has been purposeful and due to the frequent presence of female figures, among the 258 paintings of «Tahmasp Shahnameh», 2 paintings have been selected for study using the mentioned theory. Results: According to Max Loescher's color psychology, the artist of the Safavid era used the relationship of balance between cold and warm colors in using the element of color for women's clothes, in other words, he used both cold and warm color groups to color women's clothes. Regarding the current theory, the researched paintings are more colorful than warm colors in terms of color variety and the use of colors, and this shows that the artist of this period was more influenced by cold colors (blue, green). According to the mentioned theory, gray color, which is considered a neutral color, was not used for women's clothes, and textiles were also used to show the status of women.